As a trained research psychologist Tammy brings a unique perspective and set of knowledge to the digital marketing community, and as a marketer she brings a practitioners’ practicality and skepticism to the world of academic research.
She currently leads the marketing and website strategy for the digital marketing agency Campaign Creators. As the Director of Marketing, Tammy produced a 744% increase in organic traffic and 575% increase in leads, shifting the main source of new business from referrals to inbound lead generation.
She has a passion for teaching, which lead her to launch “The Best Marketing Internship Program in San Diego.” In her spare time, you can find Tammy at the beach with her wife and daughter or in the gym coaching Crossfit classes and training in Olympic weightlifting. Follow her at www.linkedin.com/in/tamaradugganherd/
Psychological Backfiring: How the misapplication of psychology can damage your brand, campaigns and website
There is no shortage of advice from web psychology “experts” on how you can apply psychological principles of persuasion to produce higher converting marketing campaigns, websites and apps. There is just one problem. It’s not that simple. These principles can work in the right context, but unaware practitioners often don’t understand the conditions that influence the effectiveness of these principles, how principles can combine and how their misapplication can actually backfire, triggering the opposite behavior they intended.
This is the perfect talk for those who are responsible for conversion rate optimization of websites, apps or marketing campaigns and are interested in the application of psychology in marketing.
Key Takeaways from the talk:
Learn the limitations and caveats of psychological research straight from the horses’ mouth.
Discover how some of the most cited psychological theories in marketing can backfire.
Get tips for mitigating your risks of inducing psychological backfiring.