I’ve always had a passion for marketing and psychology and understanding how and why people behave in a certain way. I studied psychology for 4 years at the University of Malta but the theory was never applied to our digital world. Around 10 years ago I was at a conference where Dr. Robert Cialdini was the Key note speaker. He spoke about his principles of persuasion and from then on something clicked in my mind and I made the connection, I used all the social psychology learning from my psychology degree and started applying it to my online marketing to grow affiliate accounts as the time. I was basically practicing Neuromarketing without knowing it! Then I was lucky enough to be spotted by an Optimisation guru who adopted me into his team and from then onwards all I did was test the theories I learnt. I aim to bring lots of practical examples for you to test and use across your marketing channels.