Rosie Kropp

Rosie Kropp is a global marketing leader and recognized branding expert, currently Vice President, Global Head of Brand Marketing at Ericsson.

She has more than 25 years of international experience from executive roles at blue-chip companies and consulting firms such as Vodafone, Accenture, Starbucks, Mondelez, DDB and Landor Associates.

Rosie is a change-agent with a proven track record of building and transforming brands across a wide range of industries in more than 70 markets. She is a board professional, executive coach, speaker & lecturer at communication & business schools as well as international conferences. Rosie act ascoach, mentor and advisor for high-profile startups at prominent incubator programs.