Nekeia Boone is a UX advisor with a proven track record as both a people manager and hands-on creative. She joined Booking.com’s tech department as a UX copywriter in early 2012, just months after the company first introduced the role. During her tenure she ran over 1100 experiments, at a success rate of 18%, making her their first conversion copywriter – and the most impactful one they’ve had to date.
As their Senior UX Manager, she served as a subject matter expert on product copy development, continuing to grow the business by leveraging her deep knowledge on optimization and experimentation, using data to build customer-centric products.
She’s now the founder and creative director of an artisanal ice cream brand based in Amsterdam, NL and taps into her tech experience to grow her business.