Associate director premium conversion optimisation, Spotify
Joost de Schepper has worked with digital marketing, analysis & cro for over a decade. He helps drive a culture of data-driven decision at Spotify. He leads a team of CRO specialists, analysts & designers.
Programpunkt på Webbdagarna Stockholm 17-18 mars:
Running a high velocity testing engine at Spotify
Joost de Schepper is going to talk about his journey of starting up the successful CRO team at Spotify.
You will learn more about:
• How to properly form and position a CRO team within the bigger organisation • What are the key takeaways that we discovered during this process and what are our most important working principles and methods?
• We will also share some of our most interesting tests