Grant Lingel
Grant Lingel is the co-founder of Neil Patel Digital Latin America and responsible for Neil’s business development and global expansion efforts. He is also the Co-founder of Sentient Media, a non-profit journalism organization focusing on animal rights and environmental issues. Before joining Neil’s team, Grant was a travel writer and content marketing consultant whose work brought him on assignment to dozens of countries across five continents. He is originally from New York and has been living in Brazil since 2011.
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Grant’s talk at Webbdagarna Stockholm March 17-18:
Take your business global without leaving your home
Because the world is so easily connected, it’s surprising more brands don’t take advantage of expanding globally. Expanding into new markets is easier than ever before and doesn’t necessarily require building large teams or even opening new offices.
In this talk, Grant Lingel discusses different ways businesses can tap into new markets and the strategies he created to help build Neil Patel’s brand into a huge success in markets like Brazil, a place where Neil Patel had never been or considered expanding to.
Key takeaways:
• Learn the steps necessary to enter a new market
• Figure out how to hire the right people in a place you’ve never been
• Top strategies for growing brand awareness in new markets