Erin Weigel has been designing customer-centric, effective products for more than 12 years. She believes in balancing qualitative insights and quantitative analysis to make good design decisions.
She has run over 1200 A/B tests onBooking.com’s tens of millions of daily active users when she worked there as a Principal Designer. She now serves as Senior Design Manager who leads Design Systems, Accessibility, and Operations at a large international tech company.
Erin is currently writing a book about conversion design to share what she’s learned from working in and growing an experimentation culture atBooking.com. Get news about her book and learn more about Erin atwww.erindoesthings.com.