Erin Weigel

Erin Weigel has been designing customer-centric, effective products for more than 12 years. She believes in balancing qualitative insights and quantitative analysis to make good design decisions.

She has run over 1200 A/B tests on Booking.com’s tens of millions of daily active users when she worked there as a Principal Designer. She now serves as Senior Design Manager who leads Design Systems, Accessibility, and Operations at a large international tech company.

Erin is currently writing a book about conversion design to share what she’s learned from working in and growing an experimentation culture at Booking.com. Get news about her book and learn more about Erin at www.erindoesthings.com.