As the co-founder of AGConsult, a Belgium-based usability and conversion optimization company, Els has been creating better online experiences based on user research since 2001. She’s an advocate for qualitative user research and moderated user testing in particular. She loves helping companies to understand their customers better. Because a happy customer is a returning customer. Els has moderated over 3.500 user tests for companies such as AtlasCopco, Orange, Daikin and Bridgestone.
Love your users and the rest will follow
User research, understanding your users and finding out what makes them tick, is crucial to driving growth. Els will not only tell you why user research matters but also share some cases where qualitative user research made all the difference.