Social & Influencer Communications Lead, Global Markets & Brand Communications Manager, IBM Corporate Communications
Brandi Boatner is the social and influencer communications lead for Global Markets in IBM corporate communications in NYC. Her responsibilities include developing a consistent coordinated approach to identify top external influencers in each global market and how internal IBM influencers drive engagement around strategic communications narratives such as Hybrid cloud, Blockchain, artificial intelligence, and cybersecurity.
Boatner is also serving as the Brand Communications Manager for IBM Marketing supporting external engagements including press, events and social media for IBM’s Senior Vice President of Digital Sales and Chief Marketing Officer.
Recently, Boatner was inducted into the Loyola University New Orleans School of Mass Communications Hall of Fame known as the Den of Distinction, the youngest member ever inducted. She was also honored and inducted into the Public Relations Student Society of America (PRSSA) Hall of Fame in late 2018.
Brandi is a true advocate for diversity and inclusion serving as a member of IBM’s Diversity and Inclusion Council and also serves as the former chair and current professional development chair of the IBM Black Network of New York business resource group. Boatner is very active in the public relations industry where she holds several leadership positions within PRSA on both the local and national level. She speaks all around the US and the world on a variety of industry and marketplace topics and enjoys traveling, shoe shopping and spending time with family and friends.
Programpunkt på Webbdagarna Stockholm 17-18 mars:
• Where are we going with marketing?
• What is the next big thing?
• What skills do I need?
• How do I use Blockchain and AI in my daily work life?
• How will our customers consume the content we produce?
Brandi Boatner will look ahead at modern marketing and communication and the skills required. Things have changed, modern marketers need to change along with that and not be afraid of the power of the algorithms.