Craig has been blending UX, Analytics, AB Testing and Customer Insight methods for over 12 years, optimising outcomes for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos and Red Bull. He has coached over 500 people at more than a hundred clients, helping them to unlock the latent value inside their products or services. Using a mixture of design thinking, lean, agile, analytics, experimentation and cultural change, he’s driven over £3Bn in incremental revenue for his clients.
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