Nina Bayatti began her ClassPass journey as a “superuser,” attending a fitness class before and after work. Now, she manages conversion marketing for the global fitness company ClassPass, headquartered in New York City.
In addition to her passion for fitness, Nina is an advocate for Women in the Conversion Rate Optimization community. She’s paired with the testing platform organization Optimizely to co-host the first of a series of meet-ups to empower women in the technical field. Nina has travelled around the US, speaking at regional conferences about conversion rate optimization.
Nina was featured at the ConversionXL conference in Austin, Texas. And most recently, Nina spoke at the Opticon conference in San Francisco. Thanks to ClassPass’ global fitness network, Nina’s maintained her fitness routine while connecting with the CRO community around the world.
Nina’s talk at Webbdagarna Stockholm March 17-18:
How to create an effective marketing test program
Learn how ClassPass de-risks decisions and increases their testing velocity with their marketing experimentation program. In this session, you will learn how to draw confident conclusions about your experiments and their revenue impact.
ClassPass optimization expert Nina Bayatti will share her experience approaching every customer acquisition effort as a hypothesis to be tested. By leveraging down-funnel data to evaluate the full story, Nina is able to identify which experiments are truly serving her goals beyond a single conversion metric.