Webbdagarna Stockholm march 19-20, 2019
–welcome to a tailor-made program for our English-speaking participants

Agenda day 1

09:20 – 10:00 –  Re-imagine the future – a new way of looking at the world

We are living in a world where new realities seem to emerge every day: new technologies, new behaviours, new politics. This talk will focus on developing an approach to better process, think, and act in this newness. Angela Oguntala is a director at Greyspace, a design and futures consultancy. She has worked in education, healthcare, finance, fashion, sustainability and in various other spaces across culture and technology. Her clients range from small organizations to Fortune 500 companies. She is a Salzburg Global Fellow, was named a Future Innovator by The United Nations ICT / Ars Electronica, and recently featured as a leading creative entrepreneur in the new Kinfolk book. During this talk, you will learn more about: An unexpected way of looking at digital platforms and technology How to act in times with new technology, new politics, new behaviours Different experiences from industries as well as places in the world How to think in new ways and be able to affect the future

Let’s re-imagine the future!

10.00-11.00 Network with our partners and explore our exhibition are 

11:00 – 11:35 – Why today’s marketing is based on yesterday’s knowledge and how to do instead

Everything that you know about marketing and advertising is based on yesterday’s rules. New technologies, changes in consumer behaviour, and the rise of intelligent personal assistants throws those rules out of the window. If we want our brands to survive the revolution, we need to change how we think, and to start preparing now. Jono Alderson explores how, why, and where we’ll need to level up. You’ll learn more about: Digital marketing in a post-digital world Why the gap between platforms and brands is widening How we are entering an age of distributed content Implied preference Brand currency

11.35 – 13.40 Lunch and networking 

13:45 – 14:10 – Nadya Khoja: Growth by Content – Driving Massive Traffic Without a Big Budget

It’s a lot easier to scale traffic when you have a big budget at your disposal, and existing brand recognition to piggyback off of, but what happens when you’re either starting from scratch, or don’t have massive amounts of investment money that you can rely on? In this session, Nadya shares the story of how Venngage went from 0 to 300k monthly blog visits, as well as all the wins and loses the company faced along the way. You’ll learn how to: Build a high-impact strategy that requires little to no ad spend budget Create a range of content types that will contribute to improving a variety of acquisition performance metrics all at once How to start thinking about hitting multiple acquisition goals without putting in as much work Which metrics to measure for content engagement, and why it’s crucial to scaling your traffic

14.10-16.20 Break

16:20 – 16:50 6 Simple Tips on How To Growth Hack Your Influence Let’s face it.

Everyone wants to be an “influencer” because influence leads to fame. And fame often leads to money and growth. But where do you begin, especially if you don’t have much of a following or online presence? Well in this session, Venngage’s Head of Marketing, Nadya Khoja will share some strategies she’s picked up that helped her “hack” her way up the influencer ladder. Following the mantra that “experience is not a measure of time, but rather a measure of output”, Nadya will walk you through her process for rapidly testing “influence” experiments that in turn have lead to Venngage’s growth. You’ll learn: How to climb the influencer ladder, without having to publish a book. The 6-step framework that Nadya used which managed to get her Neil Patel’s personal cell number How to make data-driven decisions that will help you to quickly scale your influence How to foster relationships within existing influencers and use them as leverage **Note: This is a comedy talk and is meant to be satirical

16:55 – 19:00 The day is not over yet – Mingle and fun – time for AW (After the Web Days)

Agenda day 2

09:55 – 10:15 – How to Compete Against the Big Fish

Mogens Møller, CEO and Co-founder of Sleeknote Every day, big online businesses are taking over more and more of the market. For smaller businesses, this can mean a lot of frustration and disappointing sales. In this talk, Mogens will reveal some of the often hidden and overlooked methods smaller businesses can use to beat the bigger fish. Attendees will go home with a lot of concrete guides and takeaways they can test in their own business right away.

10:45 – 11:15 How data is the key to creativity and a successful SEO-campaign

Kirsty Hulse helps us define a process for how we can have better ideas, analysing data to find the secret behind a successful SEO-campaign. All illustrated with a lot of examples from work Kirsty has done for her clients.

11:40 – 12:10 – How Artificial Intelligence Will Impact Your Business Today & Tomorrow

Ross Simmonds, digital marketing strategist and global speaker How Artificial Intelligence Will Impact Your Business Today & Tomorrow The rise of artificial intelligence has sparked fear into the minds of many from various backgrounds and industries. The idea of robots taking our jobs has evolved from a dystopian future to reality that every professional must face. In this presentation, Ross will share some of the ways that AI is influencing organizations around the world today and how it’s even influencing communications, media and marketing professionals. He’ll also share some tactical advice and tools that you can use in your own work to take advantage of the rise of AI in marketing & communications.

12.10-13.45 – Lunchbreak!

Breakout track: Digital strategies

13:45 – 14:10 Ross Simmonds: Beyond Google: How To Attract Relevant Traffic Through Diverse Channels

Many of us spend a disproportionate amount of time focused on generating traffic from Google and AdWords. We pray that our featured snippets lasts forever and hope that our competitors never outrank us. In a world where SERPs are quickly changing and algorithms are wiping out entire business models, it’s becoming important for marketers to embrace a diverse set of channels for traffic and attention.

14:15 – 14:40 Tiffany DaSilva: 6 Ways to Brainstorm new Growth Ideas

Usually when we are looking for new growth ideas we tend to listen to the loudest person in the room, or the highest paid person in the room. The problem is we end up missing valuable insights from those who are quieter or may need longer to process new ideas. Tiffany DaSilva, growth marketing consultant and founder of Flowjo.co, is here to help you brainstorm new ideas with your team in ways that takes everyone’s experience into account. Some of which include “the domino solution”, “how to lose a client in 30 days” and “using clickbait for good.”

Break 14.40 -15.10

15:15 – 15:45  – Cutting-edge technology as a new way of content creation

Most marketers are aware of the phrase ”content is king” in the era of digital consumption, yet the importance of content creation is significantly beyond marketing. It has become one of the core competitiveness in building a business. Digital interactions, immersed engagements, innovative art designs, and reflective data-tracking in the flow of decision-making are all tools to enhance storytellings. However, technology can also be a powerful tool with a much high defense barrier to creating contents. Kathy Gong is founder and CEO at WafaGames, where they only create crazy gaming experiences that have never been created before. It is made happen by cutting-edge technology and innovative gameplay and strategies. WafaGames has been acknowledged by MIT Technology Review for its technological advancement on game Artificial Intelligence and real-time strategy algorithms, and Kathy was featured as one of the global 35 Innovators under 35 in 2017.