Optimize your website based on real data – with Karl Gilis
Many websites have a lot of visitors, but most of them do not convert. The trick is to find out why. In this premium online course, hosted live by one of the world’s leading experts in the field, you will learn how user research methods can help you answer this crucial question.
This course is perfect for you if you believe that online marketing and website optimization shouldn’t be based on gut feeling and opinions – and want to learn how to gather the right data and then use a proven strategy to improve your conversion rate based on that. You’re probably a marketer, product manager, online manager, business owner or similar and you want practical tips you can get started with tomorrow.
This course can be taken independently, but is also a part of our program Certified conversion manager.