Event & Kurser

UX, Usability and User Research – Masterclass

Online live course – held in English 🇬🇧
World leading teacher
99.3% satisfied delegates

Improve your conversion optimization skills – with Els Aerts

Welcome to a premium online course that will improve your conversion optimization skills and teach you the fundamentals of web usability, UX and user research – hosted live by one of the world’s leading experts in the field. You will learn what truly works and what doesn’t work online, illustrated by dozens of examples and case studies. At the end of the day you will know how to optimize your website based on proven principles rather than gut feeling.

This course is perfect if your work involves website optimization, marketing or communications – and if you in one single day want to acquire the skills needed to create even happier visitors, drive more sales from your website and understand your users better.

This course can be taken separately, but is also a part of our program Certified conversion manager.

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Price: 6 950 SEK excl. VAT

Location: Online, via Zoom

Hours: Full day, 09.00-16.30

Language: This course is held in English 🇬🇧.

Questions? Email webbdagarna@idg.se or call 08-453 60 00.

You'll learn

  • Which universal usability fundamentals hold true for every web interface
  • Which user research tools and techniques help you uncover usability and conversion problems
  • How to extract the highest value insights from surveys, heat maps, user recordings, form analytics and (first) click testing – per page type
  • How to implement a proven, repeatable process of research and optimization

Your teacher: Els Aerts – world leading expert in CRO

Els is a world-renowned keynote speaker and expert in CRO, UX and qualitative user research. She loves helping companies to understand their customers better. Because a happy customer is a returning customer.

Course program


UX and usability fundamentals

  • UX, usability, conversion optimization: what’s the difference?
  • The UX pyramid
  • Universal UX and usability fundamentals
  • The right mindset to be really customer-centric


User research tools we can’t live without

  • Quantitative versus qualitative user research: when to use which?
  • What are today’s must-have tools?
  • Tools are useless if you don’t start by asking the right questions



  • Basic principles of a good homepage
  • User research questions to ask and patterns to look out for



  • Design and content principles of good navigation on all devices
  • User research questions to ask and patterns to look out for


Category or category pages

  • What do you have to do to make a category page work for you?
  • User research questions to ask and patterns to look out for


Detail and landing pages

  • How do you create a detail page that grabs your visitor’s attention and convinces them to take action?
  • User research questions to ask and patterns to look out for


Forms and check-out

  • Tips for forms that people actually want to fill out
  • User research questions to ask and patterns to look out for


This course is tailored to those who want to know what truly works and doesn’t work online, instead of relying on your gut feeling – and who want to use that knowledge to create happier website visitors and drive more leads and sales through your websites. It is also great if you want to know what your web agency is doing really well, and what they could improve. The course works equally well for businesses, governmental organizations and nonprofits.

Nope. However, in order to get the most out of the course, it is essential that you have – or want to obtain – a professional role where Usability and UX principles can be applied.

All you need is access to a computer, smartphone or tablet with a good internet connection, and headphones. Sit somewhere comfortable and undisturbed. You don’t need to install any specific software – you simply connect to the video platform Zoom* via a link that we send to you by email a few days before the course.

Yes! You can ask questions to the teacher before, during and even after the course. You also have the opportunity to interact with other participants during the course.

After completing the course you will have access to Els’s presentation material. It serves as a summary of the contents that you can go back to later if needed.

We have a very generous cancellation policy. You can cancel your booking completely free of charge up to 30 days before the course date. Should you be prevented from participating after this date, you can transfer your booking to a colleague at no charge – or choose to have the booking outstanding for future course dates. So your booking will not be wasted even if you are prevented from participating at very short notice.

We are happy to answer your questions! You can easily reach us by emailing webdagarna@idg.se or calling / texting John Sundström at +46707257188.

Some of the companies we have trained before you

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