Welcome to a premium online course that will improve your conversion optimization skills and teach you the fundamentals of web usability and UX – hosted live by one of the world’s leading experts in the field. You will learn what truly works and what doesn’t work online in 2021 and beyond, illustrated by dozens of examples and case studies. At the end of the day you will know how to optimize your website based on proven principles rather than gut feeling.
This course is perfect if your work involves website optimization, marketing or communications – and if you in one single day want to acquire the skills needed to create even happier visitors and drive more leads and sales from your website. No prior knowledge is needed to attend.
This course can be taken separately, but is also a part of our program Certified conversion manager.
Els is a world-renowned keynote speaker and expert in CRO, UX and qualitative user research. She loves helping companies to understand their customers better. Because a happy customer is a returning customer.
09.00-10.00 – Usability: what, why and how?
10.00-10.45 – Top tasks – get rid of the bullshit!
10.45-11.00 – Break
11.00-12.00 – Homepage
12.00-13.00 – Lunch break
13.00-13.45 – Navigation
13.45-14.30 – Category or category pages
14.30-14.45 – Short break
14.45-15.30 – Detail and landing pages
15.30-16.00 – Forms
16.00-16.30 – Review of your website
This course is tailored to those who want to know what truly works and doesn’t work online, instead of relying on your gut feeling – and who want to use that knowledge to create happier website visitors and drive more leads and sales through your websites. It is also great if you want to know what your web agency is doing really well, and what they could improve. The course works equally well for businesses, governmental organizations and nonprofits.
Nope. However, in order to get the most out of the course, it is essential that you have – or want to obtain – a professional role where Usability and UX principles can be applied.
All you need is access to a computer, smartphone or tablet with a good internet connection, and headphones. Sit somewhere comfortable and undisturbed. You don’t need to install any specific software – you simply connect to the video platform Zoom* via a link that we send to you by email a few days before the course.
Yes! You can ask questions to the teacher before, during and even after the course. You also have the opportunity to interact with other participants during the course.
After completing the course you will have access to Els’s presentation material. It serves as a summary of the contents that you can go back to later if needed.
We have a very generous cancellation policy. You can cancel your booking completely free of charge up to 30 days before the course date. Should you be prevented from participating after this date, you can transfer your booking to a colleague at no charge – or choose to have the booking outstanding for future course dates. So your booking will not be wasted even if you are prevented from participating at very short notice.
We are happy to answer your questions! You can easily reach us by emailing webdagarna@idg.se or calling / texting John Sundström at +46707257188.
