Improve your content marketing skills – with Ross Simmonds!
Welcome to a premium online course that will improve your content marketing & storytelling skills and teach you the fundamentals of understanding your audience, creating content they want and distributing that content on channels they’re spending time on – hosted live by one of the world’s leading experts in content marketing & strategy. You will learn what truly works and what doesn’t work online in 2020 and beyond, illustrated by dozens of examples, strategic frameworks, proprietary research and case studies.
This course is perfect for you if you work in marketing, communications and/or content – and want to arm yourself with everything you need to know about planning, developing and distributing content that stands out.
As a participant you’ll learn
- How to discover your audience online
- The fundamentals of what goes into great content marketing
- How to develop content that your audience is certain to resonate with
- Research methodologies for creating assets that influence buying decisions
- Create content that generates traffic, leads & sales
Your teacher: Ross Simmonds – world leading expert in content marketing
Ross Simmonds is a world renowned keynote speaker, blogger and teacher – as well as the founder of Foundation Marketing, a content marketing agency that combines data and creativity to develop & serve ambitious brands. Foundation Marketing provides content marketing services to organizations all over the world, ranging from some of the fastest-growing startups & consumer products to global Fortune 500 brands.
Ross and the team at Foundation have launched marketing initiatives that reach millions of people on channels like Instagram, Slideshare, Facebook, Twitter, YouTube and more.
Course program
13.00-14.00 – Content Marketing 101
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Why content marketing is more important than ever
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Data supporting the role of content during a crisis
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How to think about content marketing
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Content creation vs. content distribution
14.00-15.00 – Understanding Your Audience
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The role of audience research
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Methods for discovering your audience
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Strategies for identifying channels worth investing in
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Quantitative and qualitative techniques for research
15.00-15.15 – Break
15.15-16.00 – Content Creation Fundamentals
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The psychology of creating content that stands out
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The role of reactive storytelling in content marketing
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Content marketing across multiple formats
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The role of experimentation in content creation
16.00-16.45 – Content Distribution
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The role of content distribution today
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Distribution via Facebook, Reddit, Medium, Quora, etc
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How to distribute your content effectively
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Techniques for distributing content effectively
16.45-17:00 – Q&A
FAQ
This course is tailored to those who want to know what truly works and doesn't work online in terms of content marketing and storytelling. The course works equally well for companies, governmental organizations and nonprofits.
Nope. However, in order for you to get the most out of the course, it is essential that you have – or want to obtain – a professional role where skills in content marketing strategy is applicable.
All you need is access to a computer, smartphone or tablet with a good internet connection, and headphones. Sit somewhere comfortable and undisturbed. You don’t need to install any specific software – you simply connect to the video platform Zoom* via a link that we send to you by email a few days before the course.
Yes! You can ask questions to the course leader before, during and even after the course. You also have the opportunity to interact with other participants during the course.
After completing the course you will get access to Ross presentation material. It serves as a summary of today's lessons that you can go back to later if needed.
We have a very generous cancellation policy. You can cancel your booking completely free of charge up to 30 days before the course starts. Should you be prevented to participate after this date, you can transfer your booking to a colleague at no charge – or choose to have the booking outstanding for future course opportunities. So your booking will not be wasted even if you are prevented from participating at very short notice.
We are happy to answer your questions! You can easily reach us by emailing webdagarna@idg.se or calling / texting John Sundström at +46707257188.